20+ years of leading market measurement and consumer insights business, with experience across industry verticals in India, Middle East and Bangladesh. Experience across sectors such as auto, telecom, opinion polling, consumer durables, finance, Govt/NGO. Passionate about automotive, involved in successful launch of several car brands in India and Middle East. Successfully developed internal policies and procedures resulting in improved efficiencies and high performance on cash metrics. Taken sessions at premier management institutes such as MDI, IMT, Amity Univ. Consultant to a market research start-up and a political research agency. Alumnus of NIT Durgapur & Kurukshetra Univ. Worked with industry bodies in India like Federation of Indian Publishers (FIP), Indian Broadcasting Foundation (IBF) and News Broadcasting Association (NBA).

Key role in Customer Relations Dept at Hyundai Motor India Ltd. Set up processes for customer database management and customer complaints handling. Led CRM initiatives, analysis of data from customer satisfaction surveys, improving processes at dealerships leading to significant improvement in customer satisfaction over the years. Obtained ISO certification within one year.

Worked with clients across categories – automotive, automotive components, agri-machinery, medical equipment, packaging films, hotels, mobile service providers, etc. helped these clients in realigning their processes to enhance customer service based on extensive customer satisfaction measurement research.

Also, worked with these clients to optimize and improve their product and service quality based in customer feedback.

Umesh Kumar Jha

Sumit Shankar Banerjee

With 12 years of experience at Hindustan Coca-Cola Beverages, I have been instrumental in driving supply chain transformation across four mega plants and multiple distribution centers. My focus has been on strategic projects, process digitalization, and operational excellence, overseeing an annual supply chain spend of INR 900 Cr. I contribute by implementing new technologies, monitoring PMO projects, and developing financial models for business cases and ROI estimation.


Passionate about leveraging advanced digital tools and methodologies, I collaborate with teams to improve performance metrics like GMP, line utilization, cost, and quality. By integrating analytical and data-driven approaches, I aim to optimize operations and enhance capacity planning. My goal is to deliver scalable, efficient solutions that align with organizational objectives.
Currently, I am involved in Providing strategic consultancy to help clients unlock process efficiencies and achieve cost optimization through comprehensive business diagnostics and implementing innovative digital solutions to address complex supply chain challenges and also in handholding multiple MSME organizations in upgrading their processes through ZED (Zero effect Zero defect) certifications initiatives.